Earlier this year, I wrote about Beyoncé’s politically charged Super Bowl performance and the scandal that arose in its wake. Half the world praised her for giving Black empowerment a moment in the media, while the other half branded her a racist and threatened to boycott her music.
Beyoncé made no apologies and paid no heed to the angry mob. Instead, she later followed up the performance with the release of Lemonade. Since its release, the album has inspired critical acclaim, a whole new host of pop culture references… and the witch hunt for one very elusive “Becky”.
In her song Sorry, Beyoncé stated:
He only want me when I’m not there He better call Becky with the good hair
Brilliantly Bad Decision
In hopes of capitalising on the spotlight thrown on Beyoncé yet again, two staffers of Glamour devised a brilliantly terrible plan. They fired back at Beyoncé’s Becky with the Good Hair by posting:
I had to see it to believe it. I couldn’t believe that anyone living in a multicultural society, like America or the UK, could be so bloody clueless as to why this would be inappropriate.
The responses on social media further brought perhaps the biggest embarrassment any lifestyle and entertainment brand has faced in quite some time.
Glamour Magazine is not Alone
But I would soon learn that Glamour staffers weren’t the only ones who didn’t quite get it. Many people actually have no idea what this means.
The following day, while Michael and I drove back from the gym, I asked him if he had heard about the incident.
To put things into context here, let me just inject the necessary detail that my husband is White.
Michael raps, has more Black friends than I do, and knows more about Ebonics than I will ever care to learn. Yet, even he was clueless as to why the article was offensive, and as to what on Earth the phrase “Becky with the good hair meant”.
“Isn’t that the whole thing about Jay-Z cheating on Beyoncé?” he asked me.
“Becky isn’t the point. Don’t you know what ‘good hair’ means?” I asked incredulously.
He didn’t.
It was at that moment that I had to step back and re-evaluate what I believed should have been common knowledge and fairly obvious. After all, I come from a predominantly Black country, whereas America is… well… America.
So let me explain why this is not just another minority-tantrum like the many that make it through the media.The History Lesson
Of all the angry tweets directed at Glamour, this one summed up the root of the problem best.
The keywords here are “historical significance”. This is because the phrase good hair wasn’t coined by Beyoncé for Lemonade, or even by 90s rap. It’s been a part of the Black Movement and the Black struggle since the days of slavery, and is deeply rooted in the journey of Black women (and men) from properties to human beings.
To keep slaves compliant, they were taught that their natural features made them somehow less worthy of rights and freedoms than other races. This primarily included the colour of their skin, and the texture of their hair. Coincidentally, these are the two most distinguishing features of what it means to be Black.
After slavery, as civil rights movements took shape and Blacks received their first chance of assimilating into regular society, these differences posed a problem. But while Black skin brought no inherent inconveniences besides people’s personal biases, Black hair did.
Let me explain how.
The Struggle is Real
For most Black women, our hair is still a part of that daily struggle – especially in an era where personal appearances mean so much. Our friends of other ethnic groups and mixes can easily throw their hair into a ponytail in five seconds. But our frizzy hair obeys no law and no man.
Even in the corporate world, many of us are forced to ditch our natural hair, because corporate thinks our kinky locks are too naughty for regular business operations. And at my Catholic school, every ethnic hair-do was banned in the rule books, and as we tried new ones – like my signature Mickey Mouse puffs in seventh grade – those were quickly outlawed, too.
But ironically, the people who notice our hair the most? – is us. While other teenagers mostly worried about body image issues and acne, we worried about that and our hair. Maybe mostly our hair.
Many of us have tried everything – perms, presses, cornrows, braids, and just cutting the damn thing off. Sometimes we’ve done so much crap to it, it just falls off on its own…
And all of that to conform to what regular society decides is good hair – which is essentially not our stubborn kinky hair. Good hair is the Black Community’s bitterly-spoken name for obedient, soft, silky smooth locks of the Mixed, the Asians, Latinas, and of course White folks.
It’s worry-free hair; the hair of the models they put in Pantene ads, and the girls on Pinterest with an effortless bun on the top of their heads.
In contrast, our naturally dry, frizzy hair is bad hair. We are taught from an early age through dolls, school rules, corporate expectations, and the media that our genetically gifted natural hair is not sufficient, fashionable, or appropriate.
To soften the message, the media often puts forward an image that kinky (or nappy hair) looks like this:
This is true to an extent, but more accurately, this is what African hair looks like when a woman is mixed. In other words, if Michael and I had a daughter, she would likely have a similar hair type to either of these two women. Often times, these hair-types become grouped with good hair because it’s “less Black”.
But for most of us, our hair looks a bit more like this:
Imagine trying to get hair that kinky to meet society’s professional, beautiful, and neat standards, like these Beckys with the Good Hair.
And then imagine the overwhelming pressure to meet these expectations. We quite literally get chemical burns from relaxers and heat burns from press combs just trying to keep up. As one tweep summed it up nicely:
The Way Forward
Of course, things are changing now. Many corporations “allow” us to wear our natural hair without causing a fuss. I, for instance, wore my dreadlocks when I worked at Xerox Business Services.
Similarly, many magazines, fashion shows, and movies also feature Black women who embrace their natural heritage; whether they have bad hair, good hair or something in-between.
As we grow older we learn what works for us, and we accept that we’ll just have to spend more time and more money on making our bad hair good enough to meet societal expectations.
In fact, Beyoncé made a strong statement by refusing to chemically alter her daughter’s hair – at least, not yet. However, when that same Queen Bey – the most powerful female symbol in the Black Community – hires a team to make her look like a Becky with the Good Hair, you know we still have a ways to go…
Not a huge fan so I’ve only heard snippets of the song on the radio. She effortlessly incorporates cultural plug ins without overwhelming the masses and eradicating her crossover appeal. It helps bring about these discussions. Great post. wow . shutyamouthandcallmeugly.com
Not a huge fan either. I came across the Glamour scandal while writing a PR article for a client. Just thought it was an issue worth addressing. Thanks for dropping by!
Reblogged this on CHE and commented:
I enjoyed reading this 😉
Thanks, Alex! I had no idea that ‘good hair’ meant ‘more like white hair’, and obviously the implications go way beyond beauty. The Glamour gaffe is a great example of the lack of understanding between white and black Americans. I think (hope) that for most of us it comes from lack of exposure rather than willful ignorance, so I really appreciate posts like this.
You’re welcome! Thanks so much for dropping by and reading!
Unfortunately, we waste Black history month reliving slavery and all that when we should spend it sharing far more valuable information with the masses about who we are, how far we’ve come, and a little about the currently relevant aspects of our history. If that happened, I’m sure there would be less ignorance.
Glamour really had no excuse not to do their research.
Really true, and I agree about Glamour.
I respect you for giving a detailed explanation of the expression , I just don’t understand why others find it necessary to expect for another culture/country to automatically understand those references. You took the mature route of explaining a cultural reference that you understood. Others though, decided to take an aggressive bullying approach and attack them for taking the words as they were and not for any significant meaning. That’s like making fun of someone because they haven’t learned how to read yet. Everyone needs to learn how to communicate better and stop attacking one another just because we’re all different.
This is true, and I have seen that and seen people complain that that’s not helping the situation.
One reason for that though is that minorities tend to know all the cultural references and history of the majority, yet they know so little about us. It can get frustrating, but bashing certainly doesn’t help.
As for Glamour though, they really had no excuse not to do their homework.
I would like to second this comment. As much as I think everyone should understand these references, it is thanks to people like you, explaining without judging or criticizing, that we will ever reach that point.
Thank you! I do try to do this to the best of my ability, and I’m glad I got the message across without turning anyone off from learning the back-story behind something so seemingly trivial.
enjoyed the post very much
Thank you!
I had no idea, thank you for your post. Enlightening and shows the ignorance that truly exists.
We’re all ignorant of something or another in each others cultural backgrounds, but Glamour had no excuse not to do their homework. Thanks for dropping by!
Wonderful post! Thanks for sharing the historical background. Wish we had more educational posts like this in the media rather than the stuff people just write for clickbait.
Thanks! I wish we did too, and maybe we do, but they don’t get nearly as much attention as everything else.
Fantastic post, different and awesome. Keep up the good work!
Thank you! I’m glad you enjoyed it.
Thank you for explaining I didn’t get the reference either. Your post is really interesting and well written.
Thank you Jeanne! I’m glad it helped to put things into perspective for you.
enjoyed this!
Thank you!